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The Soul 70's

Submitted for the 2023 Gucci Changemakers Awards on behalf of Savannah College of Arts & Design for the Atlanta campus. 

This collection discovers Redefined Workwear drawing inspiration from 70’s black fashion & The Soul Train Awards. The fashion during this time period was cultural, it expressed ethnic identity, and it was a form of art through film & music. This collection challenges old silhouettes with more modern ones as well as replacing neutral colors with more vibrant ones.

Concept Board

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Customer Board

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She is confident, desirable, mature, and stylish. Aged roughly 20-40. Single, but possibly dating. She's a business owner, news reporter, or lawyer and she's upper middle. Her hobbies include shopping and self care activities like spa days. 

 

She has a townhouse in the suburbs with modern, innovative, decor and neutrals with a pops of color. She could drive a luxury car like a Mercedes Benz. She travels often as she enjoys exploring other cultures as well as social events like girls nights out and gallery exhibits.

Mindmap

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Fabric Story

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Sketches & Flats

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